
You can't automate a reputation — A framework for getting known
James Martin on building a recognizable reputation: his DEEDS model, the six principles of opportunity design, where AI helps and where it doesn't.
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James Martin on building a recognizable reputation: his DEEDS model, the six principles of opportunity design, where AI helps and where it doesn't.

Semrush analyzed, in its 2026 report, 126M AI search prompts. Google's AI Overviews cites YouTube 83.2M times — 2.3x the next source. Video is now a visibility problem.

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